Singer of The Best Eurovision Entry Of All Time is back with the first single from her forthcoming second album. The track is called Paper Light (Higher), with the “paper light” bit meaning she could get her fans to go to a cold Stockholm park to send off a bunch of paper lanterns in this rather pretty promo video. It’s technically currently only available on Spotify in the Nordics but will be out worldwide on Monday 9 March. But of course it’s all over YouTube by now, with Warner Music Sweden frantically removing each link as it appears. It’s a big (euphoric?) house-pop number with Loreen singing in her best falsetto and a massive orchestral outro. For some reason we expected something groundbreaking from Loreen and on first listen this isn’t quite it. But, regardless, it’s an excellent song which will definitely please the fans and with any justification earn some radio play outside of Scandinavia. She also hasn’t forgotten the show which made her and will be performing the song live for the first time at this week’s Melodifestivalen (what’s that, we hear you cry?! Well, look here!). That could well be proper event telly.
This song seems to have been hyped for at least a month now, despite it being the debut single from a newcomer. Maybe partly because it’s been co-written by Veronica Maggio, an absolute favourite of multitudes of Swedes. But does it live up to the hype? Actually, it does. It’ll be instantly familiar to fans of Veronica, but also Florence & the Machine, Marina & the Diamonds and Foxes (feels like she’s missing an “& the”). There’s even a hefty dose of Kate Bush in the vocals. It’s a sprightly pop number about what could possibly be a dance apocalypse, maybe brought on by falling for the wrong guy, complete with a vibrant video that provides a shot of summer joy in the darkness of the fifth month of winter. Based on what we’ve seen so far, there could be many more days of dancing yet for Maja.
This is quite a coup for Urban Cone. They’ve been building their name on the Swedish circuit for five years but have never garnered the attention of many of their fellow countrymen, so to nab possibly Sweden’s biggest star right now to feature on their new single must have set their hearts racing. Fresh from her success at the Swedish Grammis, Tove Lo duets with lead singer Emil Gustafsson on Come Back To Me, which they wrote together. It’s a jaunty indie tune reminiscent of Belle & Sebastian or fellow Swedes I’m From Barcelona, but is given extra depth by Tove Lo’s sultry vocals. It will feature on Urban Cone’s upcoming second album Polaroid Memories, and they’re joining her on her upcoming European tour. I wonder if the boys from Disclosure have seen the artwork, though?