This song seems to have been hyped for at least a month now, despite it being the debut single from a newcomer. Maybe partly because it’s been co-written by Veronica Maggio, an absolute favourite of multitudes of Swedes. But does it live up to the hype? Actually, it does. It’ll be instantly familiar to fans of Veronica, but also Florence & the Machine, Marina & the Diamonds and Foxes (feels like she’s missing an “& the”). There’s even a hefty dose of Kate Bush in the vocals. It’s a sprightly pop number about what could possibly be a dance apocalypse, maybe brought on by falling for the wrong guy, complete with a vibrant video that provides a shot of summer joy in the darkness of the fifth month of winter. Based on what we’ve seen so far, there could be many more days of dancing yet for Maja.
This is quite a coup for Urban Cone. They’ve been building their name on the Swedish circuit for five years but have never garnered the attention of many of their fellow countrymen, so to nab possibly Sweden’s biggest star right now to feature on their new single must have set their hearts racing. Fresh from her success at the Swedish Grammis, Tove Lo duets with lead singer Emil Gustafsson on Come Back To Me, which they wrote together. It’s a jaunty indie tune reminiscent of Belle & Sebastian or fellow Swedes I’m From Barcelona, but is given extra depth by Tove Lo’s sultry vocals. It will feature on Urban Cone’s upcoming second album Polaroid Memories, and they’re joining her on her upcoming European tour. I wonder if the boys from Disclosure have seen the artwork, though?
Always at the cutting edge, we have to write about Ida LaFontaine, the latest in a long line of up-and-coming Swedish popstars. The 17-year-old unleashed Anthem last summer and an accompanying video this January, but we all know that it’s better to be late than never so with our tail between our legs we are writing about it now. It’s a massive pop song that you could absolutely imagine being a breakthrough hit across Europe come the summer, just like Icona Pop’s I Love It was, and Ace Wilder’s Busy Doin’ Nothin’ should have been, and like almost anything by Zara Larsson might well be. There are a few other songs on Spotify which don’t quite live up to the expectations created by this, but with buckets of charisma, a new contract with Universal Music Group and as a confirmed friend of One Direction we suspect the hit songwriters will come flooding in.